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Development5 min read
Why We Build Everything on Next.js (And When We Don't)
A practical breakdown of when Next.js is the right tool, when it's overkill, and the technical trade-offs we consider before starting any new project.
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Journal
Thoughts on design, development, and the craft of building digital products that hold up over time.
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Development7 min read
Performance Is a Feature: Building for Speed From Day One
The engineering decisions that make the biggest difference to load times, search rankings, and conversion — and why they need to happen early.
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Design6 min read
Design Systems That Teams Actually Want to Use
What we've learned building component libraries across a dozen projects — what makes them stick, what makes them stale, and the patterns that scale.
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Innovation8 min read
Practical AI in Product Design: What We've Learned So Far
An honest look at where AI genuinely improves the design and development process, where it falls short, and how we're thinking about it going forward.
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